ABOUT OUR CLIENT
MLAI Digital is a pioneering AI company specializing in developing advanced artificial intelligence solutions for various industries. Their expertise lies in creating tailored AI software that automates tasks, enhances decision-making, and streamlines processes. MLAI Digital offers services such as machine learning, predictive analytics, natural language processing (NLP), and AI-driven automation.
They collaborate with sectors like healthcare, finance, retail, and logistics, providing customized AI solutions that integrate seamlessly with existing systems. These solutions help businesses improve efficiency, reduce costs, and gain actionable insights. With a focus on practical applications, MLAI Digital ensures its clients stay ahead in the competitive digital landscape by leveraging SEO for AI company strategies.
PROBLEM STATEMENT
MLAI Digital faced challenges with low organic traffic on its website, leading to a decline in lead generation and conversions. Despite offering competitive products and services, their online presence was limited, and they struggled to compete against competitors who outperformed them in search rankings.
- Limited Organic Traffic: The website attracted only 1,000 monthly visitors, limiting exposure.
- Lack of Significant Leads: Organic search efforts were not converting into meaningful leads or inquiries.
- Poor Rankings and Visibility: Targeted keywords ranked beyond page 3, making them difficult to find.
- Weak Backlink Profile: A limited number of quality backlinks hindered their domain authority and visibility in search results.
Addressing these challenges was crucial for improving their online presence and driving business growth with the help of SEO for AI company techniques.
CONSULTATION
MLAI Digital partnered with us to revamp their digital outreach strategy, focusing on B2B marketing and technical SEO optimization. Through an in-depth consultation, we identified the following key areas to address:
- On-Page SEO Issues: Poorly optimized meta titles, descriptions, headers, and image tags.
- Keyword Strategy: Lack of focus on relevant, high-traffic keywords with strong conversion potential.
- Technical SEO Problems: Slow page load speed, broken links, and a lack of mobile-friendly design.
- Content Strategy: Thin and irrelevant content on major landing pages, making ranking difficult.
- Backlink Strategy: Few quality backlinks, which limited domain authority.
ACTION
We developed a comprehensive SEO strategy executed over a three-month timeline, focusing on core areas to integrate SEO for AI company best practices:
Keyword Research & Optimization:
- Conducted thorough keyword research to implement relevant keywords across meta titles, descriptions, headers, and content.
- Optimized URLs to enhance SEO performance.
On-Page SEO Enhancements:
- Updated meta tags, image alt texts, and internal linking structures.
- Added schema markup for enhanced visibility in rich search results.
Technical SEO Fixes:
- Improved website load time by compressing images and minifying code.
- Fixed broken links and ensured a fully responsive mobile design.
Content Strategy:
- Created and optimized new blog posts targeting high-volume, long-tail keywords.
- Revamped service pages with comprehensive, keyword-rich content.
Backlink Building:
- Launched a targeted outreach campaign to secure high-quality backlinks from authoritative websites.
- Partnered with relevant platforms for guest posting opportunities.
Analytics & Reporting:
- Set up Google Analytics and Search Console to track traffic, rankings, and user behavior.
- Delivered monthly reports with actionable insights to monitor progress.
OUTCOMES
Our strategy, emphasizing SEO for AI company, delivered measurable improvements within six months:
- Increased Website Traffic: Organic traffic grew by 33%, driven by targeted keywords and better optimization.
- Improved Lead Generation: Qualified leads increased by 25%, supported by enhanced user experience and calls to action.
- Faster Website Performance: Page load times improved by 40%, leading to a more user-friendly experience.
- Higher Rankings: Achieved top 10 rankings for 12 keywords, including 5 in the top 5.
- Reduced Bounce Rate: Improved engagement, with users spending more time on the site.
- Enhanced Backlinks: Secured 20 high-quality backlinks, boosting domain authority and search engine performance.
